Gajendra Singh Chouhan is the Managing Director of True Luxury Tours and is a direct descendent of the famous Rajput King Prithviraj Chouhan. He and his family are heavily into patronizing the last remaining master and erstwhile court artisans left in Rajasthan. Gajendra is a master in the translation of ancient Rajput manuscripts and translated all text and documents for the book, “The Bikaner School – Usta Artisans and Their Heritage”. His hobbies include wildlife protection, photography, designing and manufacturing Couture handbags, drawing, astrology, numerology and textile collecting.

Shanane Davis is a Director of True Luxury Tours. Davis has a passion for supporting the dieing arts of Rajasthan, and is author of the Rajasthan art history book, “The Bikaner School – Usta Artisans and Their Heritage”. Davis is an avid supporter of protecting Rajasthan’s traditional cultures and for protecting the last remaining wild areas of India. Her hobbies include wildlife protection, reading, writing, the collection of Indian decorative art, and finding true artisans in Rajasthan that produce exceptional art.    

Ravindra Singh Chouhan and Gajendra Singh Chouhan are brothers. Ravindra has his masters in hotel management and loves the hospitality industry. Ravindra is the head guide with guests of True Luxury Tours and is active in the Chouhan family trust that helps drug addicts on their road to recovery. His hobbies include diamond cutting and poetry.

Suraj Singh ran a successful grocery business before deciding life was too short and now follows his passion for finding extraordinary people and places for guests of True Luxury Tours to see and experience in Rajasthan. His hobbies include reading and sharing his passion for travel.

Ravindra Singh Chouhan of Kaniwara is the son of Baronet Balwant Singh Chouhan and is on location at the Jalore Wildlife Sanctuary to implement our eco-policy and to protect the sanctuary and its wildlife. Ravindra takes guests on their night safaris in the sanctuary to view the rare and endangered wildlife he helps protect. His hobby is geography.

WHAT WE BELIEVE

We believe:

"Sustainable Tourism" is to have minimal impact by travellers, tour operators, or hotel owners on an areas culture, wildlife or eco-system.

"Sustainable Tourism" is to benefit the local culture, its economy, its artists/artisans, and way of life without making locals dependent on tourism.

"Sustainable Tourism" is a cross cultural or ambassadorial exchanges between a traveller and their culture and the local and his/her culture.

"Sustainable Tourism" protects eco-systems and cultures by following eco-friendly practices.

"Sustainable Tourism" is to broaden a traveller’s awareness and perspective on another’s culture, wildlife, and eco-systems and to make that traveller want to protect indigenous cultures and areas.

"Sustainable Tourism" is for only small groups of travellers at a time to enter and experience an area so that it does not get strained by too many travellers at once.

AND WHAT WE DO TO SUPPORT OUR BELIEFS

We at True Luxury Tours truly believe in protecting and conserving eco-systems that previously were unprotected and to follow responsible and sustainable tourism practices. For us it is not a marketing tool, it is a reality. This is why we established the first privately owned and operated Wildlife Sanctuary in India : the Jalore Wildlife Sanctuary. We implemented a policy in 2005 that ensures the protection, survival, and growth of this rare eco-system.
 
We set-up a large privately funded program to accomplish our policy and included educating local villagers on the destruction they were causing by cutting trees and allowing their cattle and goats to run free in the sanctuary area.
 
We taught them how the sanctuarys wildlife is part of a larger food chain, essential for the survival of the land. Thereby, we have eliminated the hunting of all local indigenous species. Today, we are proud to say that thanks to our program, the number of sightings and births of these rare animals has increased dramatically since the inception of our policy and programs.
 
We document and study daily the flora and fauna found in the Jalore Wildlife Sanctuary to better understand what we can do to help ensure and fight for the survival of the extraordinary species found there.
 
We have built a watering system that is rich in nutrients and oxygen and makes water available for all wildlife species year round. The water is flushed out every month to ensure it stays healthy for all animals to drink. Indigenous aquatic plants are submerged in the water to keep the nutrients and oxygen levels high so frogs, snails, and other aquatic life will produce in and around the watering holes. This watering system was built to look completely natural in its surroundings.
 
We had observed in other wildlife sanctuaries that animals often did not frequent man-made watering holes. So we decided to find out the reason why. We noted that artificial watering holes often had no sustainable oxygen and smaller animals could not easily drink from them. Hoofed animals such as Gazelle, and Blue-Bull would often muddy a hole causing other animals to avoid drinking from these holes. For this reason, our watering holes have different depths, allowing smaller wildlife such as jungle bees, etc., but also larger ones such as Leopards and Gazelle to easily drink from this water, without muddying the water.
 
Finally, we at True Luxury Tours, have financed the purchase, planting, re-forestation and maintenance of two-thousand indigenous trees and plants that have be planted in areas of traditional forest cover inside the Jalore Wildlife Sanctuary.